Youtube in-stream 插播广告

可以根据关键词keywords相匹配和根据位置placements匹配

具体匹配和定位的模式是以交集的形式过滤用户。

 

Youtube discovery ads 展示广告

Youtube Channel是可以添加链接的,需要打开相关的接口才行

 

  •  How To Create A Highly Effective Ad
    Learn how to create an ad that converts lookers into buyers.
  •  How To Create A Landing Page That Google Loves
    Google won't approve a landing page that doesn't meet it's guidelines. 
    Learn how to create a landing page that will be approved immediately.
  •  How To Get Your Video In Front Of Popular Videos In Your Niche
    Discover how to get your video to play before popular videos that receive millions of views.
  • How To Get Extremely Cheap Views
    Instead of wasting money, learn how to generate traffic for as little as 1c per view.
  • How To Properly Set-Up Your First Video Ads Campaign
    Avoid the common mistakes people often make setting up their first campaign 
    by getting it right the first time.
  • How To Track Conversions To See What's Working
    By monitoring the performance of your ad you'll be spend less money, 
    Get higher conversions and generate more sales.
  • How To Manage and Optimize Your Campaign For Maximum Conversions
    Learn how to tweak all aspects of your campaign so you'll be able to rinse and repeat for future ones.
  • Case Studies That Show You How To Get The Best Results
    You'll be able to look over my shoulder at how I've set up successful 
    campaigns in my own business so you won't make the same mistakes.

 

广告系列可以设置全局性的投放市场和关键词标的

 

使用EXCEL管理关键词表,可以极大的提高效率

 

展示广告可以根据兴趣进行匹配,转化率比较低

 

视频插播广告需要根据关键词进行比较精确的匹配,转化率才会高,成本才会下降,不要过于担心流量不充分,无效的流量支付是对资金的浪费。

 

不要轻易的删除campaign,一旦删除,campaign积累的数据就找不回来了。