为什么要折腾 Linkedin

回答这个问题,需要先回答什么是Linkedin,Linkedin是面向职场人员的社交平台,也就是说这是一个和工作相关的社交平台,与Facebook晒吃喝晒美照晒萌娃不同的是,这里晒的是职场精英的工作经历和工作能力,晒他们帮助老板挣钱的能力,所以对于B端(B2B)来说,在这里更有可能找到理想的客户和合作伙伴。

如何去拓展linkedin社交圈子

  1. 创建内容
    • 个人职场照片
    • 完善的个人profile
    • 完善的工作经历与公司介绍
    • 公司的Group页面
    • 动态更新公司最近的events和stories

    这些工作的目的,只有一个,告诉你的潜在客户,你是真实的,你的公司是真实的,这样才有信任的一个基础。

  2. 拓展圈子(Connect)

行业大佬
优秀同行

linkedin仅仅针对connections来说,是没有办法通过搜寻相关的关键词来定位你要添加的人的,因此最好的办法莫过于借助以上两种途径。其中如果你添加了同行,也就意味着,在你圈子拓展的过程中,你的资源间接的也可以被你的同行所利用。这里如何拿下客户,就得靠公司实力和自己的真本事了。

  1. 使用工具

我不建议大家每天花费太多的时间在社交媒体上找客户,社交媒体平均的转化率是低于一般的途径的,而原因主要为三点,流量的垄断,人们的行为习惯以及行业的特点。

针对B2B来说,长久以来人们习惯通过搜索引擎,B2B平台来找供应商,这两种方式占据了流量的绝大部分,但是这也并不意味着社交媒体这一块就挖不到客户,或是社交媒体无用论。社媒的运作,需要一个持久的过程,其作用也是厚积薄发的。社交媒体上公司的动态更新与同步,配合视频图文,可以提高公司的真实性和可信度,从侧面的角度提高公司营销在传统途径的转化率,降低平均的询盘成本。

只有量变才能积累质变,如果你的linkedin账户只有300个connection,而你却想从这300个connection里得到一个订单,这其实是不现实的。 而从30000个connection里得到一个订单,其实是很容易的。

工欲善其事必先利其器,Linkedin的操作需要工具的辅助来提高效率。如果每天要我花费半小时的时间来刷connect页面,然后一个一个的去点击按钮connect,在这期间我什么干不了,只能机械的重复动作,一天两天是可以的,时间长了人是会发疯的,就如同以前要求每个业务员每天发布30个产品一样。

# 2017年08月01日09:39:36
# 由于前一段时间Linkedin改版,以上代码已经失效
#
jQuery('.button-secondary-small').each(function(index, value) {
  setTimeout(function() {
    jQuery(value).trigger('click');
  }, index * 1000);
});

Lindedin页面采用的是AJAX载入实现页面无需重载而更新,以上的代码是基于jquery插件Linkedin自动connect代码,美中不足就是无法自动下拉页面,只有手动的去滑动页面才能一次添加更多的人,离实现我们的需求还差的很远。因此,我不得不利用零零碎碎的时间,自己来开发一个小工具来帮助工作提高效率。说实话,虽然我没有学过javascript,但是这门语言似乎没有我想想的那么难。或许代码写的比较烂,我需要的功能基本都实现了。

/*
 * Linkedin 1 click connect tools
 *
 * Version: 1.0-alpha
 * This tools is developed based on Chrome for MAC 60.0
 * Previous versions support will not be considered
 * Use at your own risk
 * /


/* Find the embed element */
mainDiv = document.querySelector(".mn-connections-summary__no-top-border-radius.p0");


/* Add the action form to DOM */

form = document.createElement("form");
form.className = "mn-connections-summary ember-view";
mainDiv.appendChild(form);
form.style.width = "90%";

/*
 * Button START SCROLL will only scroll the page, and button STOP SCROLL will stop scroll.
 * After the scroll process is done, then you can hit the CONNECT All button to connect people on this page.
 * ONE CLICK TO CONNECT will auto scroll down and connect people with your settings or default if none available.
 */

 form.innerHTML = ''
    + '<lable style="font-size: 10px; text-align: left;">How much time to spare for connecting people? - 10 mins default</lable>'
    + '<input style="margin-top:5px; margin-right: 5px;"class= "time-mins-scroll" placeholder="number of minutes" type="text" name="scroll_time">'
    + '<lable style="font-size: 10px; text-align: left;">Page fresh interval - 5s default</lable>'
    + '<input style="margin-top:5px; margin-right: 5px;"class= "scroll-interval" placeholder="number of seconds" type="text" name="scroll_interval">'
    + '<input style="margin-top:5px; margin-right: 5px;"class= "start-scroll-btn button-secondary-medium" type="button" value="Start scroll">'
    + '<input style="margin-top:5px; margin-right: 5px;"class= "stop-scroll-btn button-secondary-medium" type="button" value="Stop scroll">'
    + '<input style="margin-top:5px; margin-right: 5px;"class= "connect-all-btn button-secondary-medium" type="button" value="Connect all">'
    + '<input style="margin-top:5px; margin-right: 5px;"class= "one-click-connect-btn button-secondary-medium" type="button" value="One Click to Connect all">';

var startScrollBtn = document.querySelector(".start-scroll-btn"),
stopScrollBtn = document.querySelector(".stop-scroll-btn"),
connectAllBtn = document.querySelector(".connect-all-btn"),
oneClickConnectBtn = document.querySelector(".one-click-connect-btn");

var cycleTimes = 0, scrollCycle = 10 * 60, scrollInterval = 5, scrollIntevalInit, peoplesOnPage = {};

(document.querySelector(".time-mins-scroll").value == "") ? scrollCycle = 10 * 60 : scrollCycle = document.querySelector(".time-mins-scroll").value * 60;

(document.querySelector(".scroll-interval").value == "") ? scrollInterval = 5 : scrollInterval = document.querySelector(".scroll-interval").value;


scrollToBottom = function(){
    scrollHeight = document.documentElement.scrollHeight;
    window.scrollTo(0, scrollHeight);
    cycleTimes = cycleTimes + 1;
    console.log("page refresh #" + cycleTimes);
};

//@todo 阻止重复点击事件


startScrollBtn.addEventListener("click", function(){

    (document.querySelector(".time-mins-scroll").value == "") ? scrollCycle = 10 * 60 : scrollCycle = document.querySelector(".time-mins-scroll").value * 60;
    (document.querySelector(".scroll-interval").value == "") ? scrollInterval = 5 : scrollInterval = document.querySelector(".scroll-interval").value;
    console.log(scrollCycle);
    console.log(scrollInterval);
    if(cycleTimes <= (scrollCycle / scrollInterval)){
        scrollIntevalInit = setInterval(scrollToBottom, scrollInterval * 1000);
    }
}, false);


//@todo 阻止重复点击事件

stopScrollBtn.addEventListener("click",function(){
    clearInterval(scrollIntevalInit);
});

connectAllBtn.addEventListener("click",function(){

    clearInterval(scrollIntevalInit);

    peoplesOnPage = document.querySelectorAll(".mn-pymk-list__action-container .button-secondary-small");
    for (var i = 0 ; i < peoplesOnPage.length; i++) {
        (function(index){
            setTimeout(
                function(){
                    peoplesOnPage[index].click();
                    console.log("#" + index + "clicked");
                }, scrollInterval * index * 1000);
        })(i);
    }
});

oneClickConnectBtn.addEventListener("click", function () {

    (document.querySelector(".time-mins-scroll").value == "") ? scrollCycle = 10 * 60 : scrollCycle = document.querySelector(".time-mins-scroll").value * 60;
    (document.querySelector(".scroll-interval").value == "") ? scrollInterval = 5 : scrollInterval = document.querySelector(".scroll-interval").value;

    scrollIntevalInit = setInterval(scrollToBottom, scrollInterval * 1000);

    if(cycleTimes > (scrollCycle/scrollInterval)){

        clearInterval(scrollIntevalInit);

        peoplesOnPage = document.querySelectorAll(".mn-pymk-list__action-container .button-secondary-small");

        for (var i = 0 ; i < peoplesOnPage.length; i++) {
            (function(index){
                setTimeout(
                    function(){
                        console.log(index);
                        peoplesOnPage[index].click();
                    }, scrollInterval * index * 1000);
            })(i);
        }
    }
});

公司经历页面可以添加图片和文档素材

 

最大图片规格

680X385 PX

同样Retina高清显示屏的PPI为401px/inch,实测领英官方会自动压缩图片,故使用标准PPI 72px/inch。

以低烟无卤电缆为例

  • 产品完整名称 –  low smoke zero halogen
  • 产品简写 – lszh / lsf  / lszh / ls0h / lsoh
  • 核心组合 – low smoke / zere halogen / smoke / halogen / compound
  • 错误拼写 – zore / halojen
  •  对应标准 – ICEA T-33-655 / IEC 60754 / BS 6425 / BS 7211
  • 产品用途 –
  • 产品面向问题 –
  • 前缀后缀 – Buy / Manufacturer / Supplier / Factory / Distribution / Sales / Seller / Price

Matt Cutts explained emphatically that using stock photos (or even duplicating photos repeatedly on the same site) does not impact your search engine ranking, negatively or positively.

While this question was put in the context of stock photos, the implications for photographers and artists clearly go beyond that. For example, if an infringer copies and posts a copy of a photo on their site, it doesn’t hurt the ranking of the original photographer and their site.

So while the good news is that legitimate sites won’t be penalized when their images are infringed, the flip side is that infringing sites won’t either. All of the sites that lift photos have the exact same chance for ranking well, including in Google Image Search, that your site does.

Though, for writers, Google sometimes gets it wrong and unfairly penalizes original sites, it gets it right most of the time and keeps the plagiarists out of the search results.

 

 

How to deal with duplicate image and site content?

  • Google’s “Search by Image” is based upon the COLOR PROFILE of the image. Changing the color, adding other elements to the image or reversing the landscape works.
  • duplicate image (or slightly modified image) is ok, make sure other content within page is unique AND still relevant to that image.
  • To avoid the duplicate image penalty comes in potential inpact totally, use unique images or photos of your products, brand and employees. Stock photos sometimes also means untruthful, cuz they make your audience feels not real.
  • Some duplicate or similar images may be beneficial to your site.  For example, having an image or photo of a coffee cup that Google feels is similar to coffee on a website for a coffee shop is helpful.
  • Optimize all your images and other multimedia on your site.
  • Other duplicate or similar images on your site that represent branding or trust are good, such as having Visa, Mastercard or the Better Business Bureau images.

许多专业的产品和设备,都会有详细的产品规格表和说明书等。

这些文件由于字数太多,表格较长,大量的长文本和段落,通常不适用直接添加的产品页面中,而产品页面有不得不对这些信息加以指引和链接以进一步突出公司的专业性质,通常情况下这个产品规格表和说明说会以文件,即作为附件链接的方式添加到网站中。

附件的格式自然是采取PDF这种开放的标准化格式,因为word、excel等并不是通行的互联网标准,为了方便搜索引擎读取附件的内容,除了我们要采用规范的PDF格式外,还要对相关的PDF文件做进一步的优化。

 

文件内容的优化:

文件头部要明确标识公司的LOGO信息和突出文件内的标题

时间允许,可以在文件头部或末尾添加该文件的概述summary

在保证适合阅读的前提下,竟可能的压缩文件页数

使用A4规格进行排版

文件中最好明确版权说明,公司链接,还要包含行动号召以提高转化

 

文件属性的优化

由于PDF是互联网开放标准,Google等搜索引擎可以直接读取PDF文件的属性字段内容和文件内的文本。

使用文字排版(Text-Based PDF),避免使用矢量或是路径化的文字,或者图片格式的文字,否则SE无法读取文件信息。

填充文件属性字段,标题,作者,作者头衔,说明作者,主题,关键字,其他元数据如版权状态、版权通告,版权信息等。

避免大量的重复性内容。

使用语义化的文件名,包含产品和行业关键词,避免仅仅使用缩写。

尽可能的压缩文件体积,以加快文件的载入和下载速度。

如有可能,添加写保护,防止你的同行盗取你的劳动果实。

如果找不到这些属性字段在哪里,请使用Acrobat来编辑这些信息。

Summary:This blog talks about the new regulations and policy published by alibaba.com since September and its impact for China suppliers who use alibaba.com as main tools for global marketing.

Most of suppliers have noticed things about alibaba.com keeps changing since July, and the most common circumstance is a new regulation begin to take effect before we could fully understand how the last one works which is updated weeks ago. Change is a constant of the world as well as alibaba.com. I will not talk about the change before September, and only after.

1. RFQ are not free any more.

Previously, the more RFQs you summited to your buyers, you may get more RFQ opportunities as return for positive marketing activities and quick responses.

Things are different now, RFQ get premium upgraded, and golden supplier only get 20 quotation opportunities every month, if you need more chances for quotation, you have to pay for it. Every exceeded quotation for RFQ inquiry will cost you about ¥40, you may feel that’s some kind of daylight robbery as everyone does.

Alibaba explains RFQ comes with pay rate because of golden suppliers haven’t performance good enough for buyers’ request, and there is a strong demand of opportunity for quotation from small company who can’t afford the cost of member fee to be golden supplier and the demand is still rising. In order to maximize the output of RFQ channel, RFQ are not free any more. It also means, alibaba said, hi supplier, it’s all your fault making things go this way. Actually the real problem of RFQ channel is never supplier’s mistake, you actually couldn’t get a decent order from RFQs with good profit rate despite you have to filter the true demand from thousands of fake inquiries published by your competitors.

The service representative of alibaba.com said alibaba.com will keep taking measures to bring more traffic and buyers to RFQ sourcing, however compared with other marketing approach, cost of a single inquiry through RFQs is far more than expensive. It’s good news in another way, signing up a RFQ account and starting international business is cheap and easy now. It’s also about time for the small company to face the dog fights within RFQ channel and good luck. 🙂

2. Trade Insurance order complete ratio matter your rank now.

For convenient purpose, Trade Insurance order shorted as TIO instead below.

TIO ratio is official on-line and affects on all suppliers and becomes one of the main products rank factors. In early days, the total amount of your complete TIO in us dollars is one of main rank factors, things are different now. You got 2 main rank factors came from Trade Insurance Orders’ performance.

Affect date: October 14th

TIO Complete Ratio = TIO numbers within 180 days / (TIO Shipped+TIO Delivery Delayed+TIO Canceled )

TIO Complete Ratio Index and your total TIO amounts matters how your products rank among thousands of other suppliers’ products which mean it matters how many inquiries and what kind of inquiries you will get from alibaba.com.

TIO Complete Ratio Index impacts your transaction ranks and company credits shown as 1-5 diamonds on the page, because only a completed TIO counts and would increase your credits index, undelivered TIO is invalid and adds you negative grade.


Tips:

  • If possible, completing your orders through trade insurance and one-touch, which could ensure your inquires reach larger quantity and better quality.
  • Do not cancel TIO after payment collected or in anther way, cancel TIO and refund the buyer through other payment method.

3. Supplier fakes TIO will receive deduction as warning or even ban for rude violation.

Definition of fake TIO activities: 

  1. Suppliers buy their own products through faked alternative accounts.

  2. Buy and sell between colleagues, friends, school-mates or family members for mutual benefit.

  3. Boost sales through third-part agent or deal negotiation for buy and sale exchange.

  4. Other illegal activates to upraise transaction amount and credits.

4. Free site building tools is available within alibaba.com

These tools are designed for small business, so what could you get from this “onesite” thing?

  1. A website to display few amount products of yours with very basic functionality.
  2. A sub-domain under alibaba.com, you are free to bend with your own domain.
  3. As for SEO and overseas ADs service, sorry, they are premium and you need pay for it.

Why alibaba.com comes with this free site idea? Why this doesn’t happen 10 years ago when alibaba.com is founded?

The traffic level and user population decrease keeps happening in the past a few years, which means alibaba need more ways to keep revenue increasing in acceptable rate, so small business the less important group gains its priority.

Free tools are never cheap. As you publishing products and trying hard to get orders, you just lead your clients to alibaba.com and thousands of your competitors, why just spend a little to build your own website but your own brand, your own database, and most important, less competition and better chance for success.

5. What should I do with alibaba.com now?

  1. You must know that alibaba.com are ascending itself to be an on-line wholesale market based on credits rank, and international business relies more and more on Internet, not only for gathering information before purchase, the world web also expedite the progress of buying decision, and most important, more and more payment transact on-line.
  2. Encourage your customer to order with TIO, and try your best to complete the order. The more orders your complete, the more inquiries you will get.
  3. Use onetouch for delivery if possible, keep adding values to your credits index.

Note: This brief report is for B2B suppliers only and references limited within alibaba.com. Opinions are only individual and welcome to share your comments.

Summary:This article talks about the traffic diversity of alibaba.com.

It’s been a long time, more than 2 weeks actually, since enough data has been collected to analysis the traffic source of Alibaba International B2B platform. Today I decide to share these ideas in this blog with someone who may interest in overseas e-commerce.

To be specific, the data comes from Alexa traffic database, traffic metrics counted as per single user according to different sub-domain known as second level domain under alibaba.com.

The data was harvested at October 28th, and as is known to all, all data can only present you what already happened in a past time zone and might not be able to show you what will comes to you in the next days or months.

Talk is cheap, show me the data. So here is a summary sheet of traffic distribution status based on sub-domain divided.

Just check the traffic diversity sheet and a few simple conclusions appear themselves.

1.Where are the users landed on alibaba.com?

Only 10% of users landed on en.alibaba.com, more than 85% of users landed on products search results page, theme page like offer page, sourcing page or product detail page.

Normally the default domain name of a registered supplier ishttp://some-name.en.alibaba.com,and products url is alike http://some-name.en.alibaba.com/product/product-detailed-url…

This means very few buyers will check your shop’s home page, so it saves a lot work of yours, most of them don’t even check your profile page either.

It also shows how buyers source on Alibaba.com

Search terms -> check -> inquery

Browse theme list -> check -> inquery

2. What happened to that big piece of cake, the main 85% users?


As you can see, more than 50% of buyers search suppliers and products at offer.alibaba.com, and less than 40% of buyers look for exporters at alibaba.com, and just for your information, alibaba.com = www.alibaba.com(auto jumped to). If this information is new to you, you may need to understand what is offer.alibaba.com and how it works by just typing http://offer.alibaba.com into your browser address bar and then trying to search some products terms you interested in. Something magic will happen after that.

3. About small language buyers, what should I know?

There is no certain evidence shows small language users have gained absolute advantage in population against traditional English users. As you can see, they share 50% to 50% approximately when you check the rate of language sub-domain visitors’ amounts to all users’ numbers. However, English is still the majority language for international business, at least it’s true within alibaba.com.

Take a little look into the segmented manifest of small language users.

Among the defined small language of alibaba.com, Spanish, Russian, Arabic, French, Turkish, Portuguese, German, Italian, these 8 languages receive more than 80% of small language traffic. Things may go different ways when limitation applies to specific industry or products, if you get a segmented data, you are always welcome to share.

关键词定位的重要性与如何定位目标关键词

  • Keywords are still the lifeblood of search, which are just an integral to a successful search marketing strategy as they ever were.
  • The differences today, when it comes to keywords, is the need to understand the intent behind them. Why are searchers inputting these keywords? What are they ultimately looking to achieve?
  • Keywords researched for SEO purposes can also be used elsewhere, like in social media updates. Other departments can use this information but often do not seek it out from the SEO on the team.
  • Your most valuable keywords are often simple to find; make list of what you do, and append buy signals to them. If you sell routers, an appropriate keyword to target would logically be “buy routers”.
  • If your business has so many potential keywords to target that you don’t know where to start, ytr to prioritize keywords by profit margin. Which products or services make you the most money? Target those phrases first.

关键词数据的主要来源

  1. Google Adwords Keywords Planner
  2. Moz Keywords Explorer
  3. Semrush Keywords Magic Tool
  4. Ubersuggester

针对Googgle Keywords Adwords Planer的操作方式

  1. 关键词建议模式一次最多支持导入10个种子关键词。建议在整理种子关键词的时候按每10个关键词进行分组。
  2. 导入种子关键词后生成关键词的数据报告,将关键词报告按CSV格式进行导出到一个单独文件夹下。
  3. 使用一下命令将多个关键词csv数据文件合并为一个文件以方便下一步结合excel进行数据分析工作。
# 注意如果你的电脑是windows系统,就要考虑自己写一个windows的批处理文件
filelist=`ls ./*.csv`
for file in $filelist ; do  cat $file >> ./catted.csv; done
  1. 替换合并后去除无效的文件,这里需要使用正则表达式
# 这里在文本处理工具里操作,姑且写成bash方式方便查看
# 1. 替换csv文件中的 “Keyword Stats 2018-08-28 at 17_15_08”
Keyword.*?_[0-9]*_[0-9]*
# 替换一下固定文本 - 时间段
2016年8月18日 - 2018年7月31日
# 替换初第一行的csv文件表头
Keyword Currency    Avg. monthly searches   Competition Top of page bid (low range) Top of page bid (high range)    Ad impression share Organic impression share    Organic average position    In account? In plan?    Searches: Aug 2016  Searches: Sep 2016  Searches: Oct 2016  Searches: Nov 2016  Searches: Dec 2016  Searches: Jan 2017  Searches: Feb 2017  Searches: Mar 2017  Searches: Apr 2017  Searches: May 2017  Searches: Jun 2017  Searches: Jul 2017  Searches: Aug 2017  Searches: Sep 2017  Searches: Oct 2017  Searches: Nov 2017  Searches: Dec 2017  Searches: Jan 2018  Searches: Feb 2018  Searches: Mar 2018  Searches: Apr 2018  Searches: May 2018  Searches: Jun 2018  Searches: Jul 2018

  1. 这样就会得到一个所有关键词搜索量和价格的信息,剩下的就是通过对关键词进行去重,分列,分组,在结合广告的地域分区,进行广告系列、广告组的建立工作。
# 去重直接使用excel的去重
# 将竞争程度高中低未知添加分隔符|
查找 (高|中|低|未知)
替换 ||$1||
# 将展示数据(一般都为空即连续的3个短横线 -- -- --)替换为分割符
查找 (--[\x20\t\f\s][\x20\t\f\s]--[\x20\t\f\s][\x20\t\f\s]--[\x20\t\f\s][\x20\t\f\s])[\x20\t\f\s]
替换 @
# 替换后 @ 字符后面的数据是 每月的搜索数据,可以根据分列进行分割。
# 后面的数据就写了

2015年的上半年无论阿连有多少不舍,还是一眨眼就过去了,很快阿连的团队就要开展年中总结大会了,everybody都see着阿连呢,所以这段时间阿连抓紧时间对自己上半年的业绩做总结,也对自己半年来跟进的重点客户做了一定的分析和总结,特别是针对那些原本合作意向非常大,但是最终却没有达成合作的客户。 
The first half of 2015 had passed no matter how reluctant I am. Soon, our team will conduct a mid-year summarization convention. Everybody eyes on me, so I have to take time to do summary of performance in the first half year, doing analysis and summary of my following up to key customers especially to those who have cooperation intention but didn’t cooperate finally. 

阿连一直都觉得自己挺聪明的一个人,总结起来还是发现了自己一个重大问题:过于相信客户,跟进的时候老是处于“等待”状态。阿连今天就好好展开说说这个问题: 
I always regard myself pretty clever, but to sum up, I find a big problem: I believe customer overly, always in a state of “wait” when following up. Today let me talk about this problem: 

跟进一个客户,从客户选择产品-报价-询问价格反馈-提供样板测试-了解样板测试结果-客户下单这几个步骤,都是紧紧相连的,每一个步骤都需要我们的及时跟进,适时提醒对方。如果非要把这几个步骤划分一个重要程度的话,阿连觉得最重要的步骤有两个,就是了解样板测试结果和客户下单。 
Every step of following up customers: from choose products – quote – ask price feedback – provide sample test – get the sample test results – place order, is closely linked, which needs our timely following up and draw their attention. If you divide the steps into different important degree, I think the most important steps are these two, to get the sample test results and customer orders. 

跟进和处理一件事情都讲求一个时效性,如果错过了,可能就会错失合作机会。因为有意向让我们提供样板做测试的客户都是合作意向非常大的客户,及时跟进了解客户的采购意向就非常重要了。但是如果因为没有及时跟进了解,客户恰巧搁置这个项目的话,过了最佳时期,这个时候要勾起客户的购买欲就变得比较困难了。 
Timeliness is a key of following up and dealing with matters. If missed, cooperation opportunity is likely to miss. Because those who are willing to take our sample for testing must have large cooperation intention, thus, timely follow-up customers’ purchase intention is important. But if you miss the order best time because no timely follow up and customer happens to shelve the project, it will be much more difficult to attract his desire after the best time. 

阿连有好几个客户都是收了样板后,会说正在做市场调查,还没能给到反馈,或者是现在正在忙其他的项目,所以现在没那么快开展你们的项目,让我们给他一些时间,到时候有需要他会主动联系你,如果你就这么听信客户,放心慢慢等的话,你可能等到的结果是客户最终没有采购需求了、又或许暂时不打算开展这个产品的项目了。 
A few of my customers told me that they cannot give me feedback because they are doing market research or in process of other project after receiving our samples, hoping to get more time for them, and they will contact me once in need. If you just wait patiently, the final result you may get is they don’t in the demand of purchasing or do not intend to carry out the project of this product temporarily. 

所以即使客户说需要一些时间,那在这段时间之内我们必须要跟客户保持联络,及时催促客户推动我们的项目。 
So even if the customer needs some time, we have to keep in touch with our customer in this period, timely urging customers to promote our project. 

那如何推动呢?如果你一味地跟客户强调并催客户下单的话,可能反而会引起客户的反感,这便需要一些技巧,比如你可以利用节日营销手法,如恰逢客户国家的某个重要节日,我们可以说提前让客户考虑订货趁在过节前做促销,有利于打开市场;如果离假期的时间比较近了,那就跟客户说最近因为某某节日的原因,很多客户都已经下了单,我们的生产线非常的忙,希望他们尽快确认订单。又或者采用旁敲侧击的方法,先跟客户的下属打好关系,让他帮我们适当推进一下,也不失一种有效方式。 
How to promote it? If you blindly emphasize and push to place order, customer may be disgusted with you. Some skills are necessary, such as, you can use the festival marketing gimmick. For example, as an important national holiday coincides with customers, we can advice customer that consider placing order in advance before the holidays to do sales promotion, which is good for opening the market; If holiday comes very soon, then tell them that recently because of XXX holiday, many customers have placed orders yet, so our production line is busy, hoping to confirm order as soon as possible. Or beat about the bush, playing good relations with customers’ subordinates and let them help us promote appropriately which is also a kind of effective ways. 

总之,聪明的你与我不能按照客户的套路说等就等,反而是我们应该争取主动权,想尽方式跟客户取得联络,你才能得到你想要的。 
In short, smart you and I can’t just wait as customers’ wish; instead, we should strive for the initiative, trying every effort to contact with our customers. In this way you can get what you want. 

Youtube in-stream 插播广告

可以根据关键词keywords相匹配和根据位置placements匹配

具体匹配和定位的模式是以交集的形式过滤用户。

 

Youtube discovery ads 展示广告

Youtube Channel是可以添加链接的,需要打开相关的接口才行

 

  •  How To Create A Highly Effective Ad
    Learn how to create an ad that converts lookers into buyers.
  •  How To Create A Landing Page That Google Loves
    Google won't approve a landing page that doesn't meet it's guidelines. 
    Learn how to create a landing page that will be approved immediately.
  •  How To Get Your Video In Front Of Popular Videos In Your Niche
    Discover how to get your video to play before popular videos that receive millions of views.
  • How To Get Extremely Cheap Views
    Instead of wasting money, learn how to generate traffic for as little as 1c per view.
  • How To Properly Set-Up Your First Video Ads Campaign
    Avoid the common mistakes people often make setting up their first campaign 
    by getting it right the first time.
  • How To Track Conversions To See What's Working
    By monitoring the performance of your ad you'll be spend less money, 
    Get higher conversions and generate more sales.
  • How To Manage and Optimize Your Campaign For Maximum Conversions
    Learn how to tweak all aspects of your campaign so you'll be able to rinse and repeat for future ones.
  • Case Studies That Show You How To Get The Best Results
    You'll be able to look over my shoulder at how I've set up successful 
    campaigns in my own business so you won't make the same mistakes.

 

广告系列可以设置全局性的投放市场和关键词标的

 

使用EXCEL管理关键词表,可以极大的提高效率

 

展示广告可以根据兴趣进行匹配,转化率比较低

 

视频插播广告需要根据关键词进行比较精确的匹配,转化率才会高,成本才会下降,不要过于担心流量不充分,无效的流量支付是对资金的浪费。

 

不要轻易的删除campaign,一旦删除,campaign积累的数据就找不回来了。